Pega Decisioning Consultant PEGAPCDC87V1 Book

To automatically pause actions that are shown too often for a specific time period, you need to define suppression rules in Pega Customer Decision Hub. Suppression rules allow you to put an action on hold after a specific number of outcomes, such as views or clicks, have been recorded over a defined period. This helps prevent overexposure and ensures a better customer experience by limiting how frequently the same action is shown to a customer.

To present offers from both groups and arbitrate across the two groups to select the best offer based on customer behavior, you need to map a real-time container to the Top-level or Issue-level in the Next-Best-Action Designer. This mapping allows the system to evaluate and arbitrate offers from different groups based on the defined criteria and customer behavior, ensuring the most relevant offers are presented.

 Arbitration Factors: In Pega, arbitration is the process of prioritizing actions based on multiple factors.

 Action Value: This is a specific arbitration factor that allows assigning financial values to actions.

 Purpose: Action value helps in determining the prioritization of actions based on their financial impact or benefit to the business.

 Reference: According to Pega Customer Decision Hub documentation, the action value is indeed the term used for this specific arbitration factor​​.

To promote various auto loan offers to qualified customers on its website using Pega Customer Decision Hub, you need to:

Create a decision strategy: This involves defining the logic that determines which auto loan offers are most relevant to each customer based on their profile, behavior, and eligibility criteria.

Set up the business structure: This involves organizing the offers into a hierarchical structure of business issues and groups, such as categorizing them under a "Loans" issue and an "Auto Loans" group. This structure helps in managing and prioritizing the offers effectively.