Free PEGAPCDC87V1 Questions Attempt

When introducing a new group of offers called Credit cards, valid actions should be specific credit card offers that provide clear value propositions to customers.

Creating Specific Offers:

No Annual Fee Credit Card: This offer targets customers looking to avoid annual fees, making it an attractive option for budget-conscious individuals.

1% Cashback Credit Card: This offer appeals to customers interested in earning cashback rewards on their purchases, adding an incentive for using the card.

Steps to Create Offers:

Step 1: Navigate to the Next-Best-Action Designer in Pega Customer Decision Hub.

Step 2: Define the new group "Credit Cards" under the appropriate business issue.

Step 3: Create individual actions for "No Annual Fee Credit Card" and "1% Cashback Credit Card," specifying the details and conditions for each offer.

Step 4: Configure the engagement policies, eligibility criteria, and treatments for these actions to ensure they are presented to the right customers.

Benefits:

Creating specific and clear offers helps in better targeting and engagement with customers, leading to higher acceptance rates and customer satisfaction.

These offers align with common customer preferences and needs, making them more likely to be accepted.

Example:

U+ Bank creates the "No Annual Fee Credit Card" and "1% Cashback Credit Card" offers in the Pega Customer Decision Hub. Each offer is configured with specific eligibility criteria and personalized email treatments to ensure relevant customers receive these offers.

References:

Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Creating and managing actions" section.

Pega documentation on "Next-Best-Action Designer and offer creation".

Debugging Arbitration - To verify if the result of the arbitration is correct, the Prioritize component in the strategy shows the final ranking of actions.

Prioritize Component - This component ranks actions based on their calculated priority scores.

Steps:

Review the Prioritize component in the strategy.

Check the priority scores assigned to each action.

Ensure that the actions with the highest propensities are ranked at the top.

Next-Best-Action Communication: Effective Next-Best-Action communication is both contextual and timely.

Contextual: Ensures that the actions or offers presented are relevant to the customer's current situation and preferences.

Timely: Ensures that the actions or offers are presented at the most appropriate time for maximum impact and engagement.

 Translating Traditional Segments: When moving away from traditional marketing to always-on outbound capabilities in Pega Customer Decision Hub, translating traditional segments is essential to identify the target audience correctly.

 Segmentation Configuration: In Pega, segmentation rules are configured to define and group customers based on various attributes. This allows the system to identify the right target audience for outbound campaigns.