MB-260 Exam Dumps - Microsoft Certification Questions and Answers

Question # 4

You need to fix the problem with exports to Dynamics 365 Sales.

What should you do?

Options:

Verify the schedule run setting for the export rs set to "on."

Add the Dynamics 365 Sales Contact table to the profile unification process.

Add a field for loyalty system email address in Dynamics 365 Sales.

Verify the segment for export does not contain more than 100,000 members.

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Question # 5

You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.

Which validation is necessary to satisfy the sales team’s requirement?

Options:

Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

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Question # 6

You need to begin planning how to address the marketing team's requests for future enhancements.

If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?

Options:

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Question # 7

You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.

Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.

In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.

Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.

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Question # 8

You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.

What action must you perform to use this model?

Options:

Upload a product catalog table with categories and prices for event types.

Change the existing semantic mapping type for the event tickets activity.

Include an IsReturn field in the Power Query definition for event tickets.

Add an event type id GUID to the event tickets Power Query definition.

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Question # 9

You need to configure the out-of-the-box sentiment analysis model to run on survey response data.

Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

EventRating

CustomerNumber

ResponseDate

ResponseNumber

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Question # 10

Your manager asks you to delete all custom deduplications rules and create new ones for each regional data source. Customer records are considered duplicates if they contain:

1. Close match on first name,

2. Same last name.

3. Same street address, and

4. Same postal code

You need to complete the configuration of the deduplication matching conditions.

Options:

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Question # 11

The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.

What should you do first?

Options:

Separate the fields in the merged FuttName field and create new fields for first name and last name.

Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables

Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.

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Question # 12

You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.

You decide to create the data source(s) needed in audience insights.

Which statements best describes the steps needed to ingest the required data to audience insights?

Options:

In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone' and enter storage account name to authenticate. Repeat the steps for other tables.

In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.

In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.

In audience insights, add data source and select Microsoft Dataverse as an import method, enter "CellPhoneloyalty" as a data source name.

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Question # 13

You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.

Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.