You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments.
Which statement is correct about using segment overlap?
Your company has recently implemented Microsoft Dynamics 365 Customer Insights to target customers based on household size and income. The company's Marketing team plans to create different segments for customers Irving in Canada based on household size and income.
Customer profiles are currently missing this information, and the marketing team requests this data be added to Dynamics 365 Customer Insights for as many customers as possible in Canada.
You need to ensure that as many customer profiles as possible are inched with household and income size details.
What type of enrichment should you use to bring in data to satisfy the requirement?
One of the data sources being ingested into Microsoft Dynamics 365 Customer Insights is Microsoft Dataverse.
During the unification process, you need to identify the primary key to ingest tables on the Source fields page.
Which three data types can you use as a primary key attribute? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.
You need to describe scheduled refreshes to your colleague.
Which two statements should you convey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Your company wants to create a segment to identify the customers who are more likely to purchase the three most-recommended products from the out-of-the-box product recommendations model.
Before defining this segment, you need to first configure and run the product recommendations model.
Which point should you consider when configuring the product recommendation model?
Your company uses both Dynamics 36$ Customer Insights - Data and Dynamics 365 Sates. To enhance the customer information within Dynamics 365. the administrators added the Customer Insights - Data timeline as a Customer Card Add-in control on the contact form.
You need to update the company's Dynamics 365 user guide and explain how users can use the timeline.
Which actions can users perform from the Customer Insights - Data timeline on a Dynamics 365 form?
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from header row, defining column types to be appropriate field types, remove rows with missing primary keys, and name the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?
You are configuring a new Dynamics 365 Customer Insights - Data environment that is focused on business accounts. You have completed business account unification, and you are now setting up contact unification.
You need to configure a relationship between a contact table and an account table.
Which two values do you need to specify on the Relationships page? Each correct answer presents part of the solution.
MOTE: Each correct selection is worth one point.
You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights.
Which statement about loading data to audience insights using Power Query is correct?
TESTED 20 Feb 2025
