Marketing-Cloud-Developer Exam Dumps - Salesforce Developers Questions and Answers

To reference SSJS (Server-Side JavaScript) variables for content personalization in Salesforce Marketing Cloud, you use the<ctrl:eval>tag. This tag evaluates the SSJS variable and inserts its value into the content. The correct usage is:

variableName

This syntax allows you to dynamically insert the value ofvariableNameinto the email content.

References:

• Salesforce Marketing Cloud Documentation
• AMPscript and SSJS Guide

To ensure the security of Client ID and Client Secret credentials, they should be stored securely and not exposed in the application source code or URL parameters.

• Environment Variables: Setting credentials as environment variables in the application platform is a secure way to handle sensitive information. This method ensures that the credentials are not hardcoded in the source code and can be managed securely by the application platform.

To ensure that an installed package can access data from a child business unit, verify that the package has been granted access to the specific child business unit. This is configured during the package setup and permissions assignment.

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

• Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.