Marketing-Cloud-Developer Exam Dumps - Salesforce Developers Questions and Answers

To securely pass parameters between CloudPages without exposing them, use theCloudPagesURLfunction within a form action. This method encodes the parameters and securely posts them to the target CloudPage.

• CloudPagesURL: Encodes and includes parameters securely.
• Form Method: Using thepostmethod ensures parameters are sent in the request body, adding another layer of security.

To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use theParseJSON (B)function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.

Example:

varjsonString ='{"key1":"value1", "key2":"value2"}';varjsonObject =Platform.Function.ParseJSON(jsonString);

References:

• Salesforce Marketing Cloud SSJS Guide
• SSJS Platform.Function.ParseJSON

Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.

Before deleting a sendable data extension that contains a large number of contact records, it is important to manage the contact deletion through Contact Builder. Deleting the data extension from Contact Builder ensures that all related contact information is also removed from the contact model.

To reference SSJS (Server-Side JavaScript) variables for content personalization in Salesforce Marketing Cloud, you use the<ctrl:eval>tag. This tag evaluates the SSJS variable and inserts its value into the content. The correct usage is:

variableName

This syntax allows you to dynamically insert the value ofvariableNameinto the email content.

References:

• Salesforce Marketing Cloud Documentation
• AMPscript and SSJS Guide

To ensure the security of Client ID and Client Secret credentials, they should be stored securely and not exposed in the application source code or URL parameters.

• Environment Variables: Setting credentials as environment variables in the application platform is a secure way to handle sensitive information. This method ensures that the credentials are not hardcoded in the source code and can be managed securely by the application platform.

To ensure that an installed package can access data from a child business unit, verify that the package has been granted access to the specific child business unit. This is configured during the package setup and permissions assignment.

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

• Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

To ensure that contacts relate across different channels in Marketing Cloud, you need to link the unique identifier used across channels to the Contact ID in Contact Builder. This involves creating Attribute Groups and establishing the relationships between the unique identifier and the Contact ID.

• Link the Numeric Field Value: By linking the numeric unique identifier to the Contact ID in Attribute Groups, you ensure that each contact is uniquely identified across channels.
• Create Attribute Groups: Attribute Groups in Contact Builder allow you to map the relationships between different data sources and the Contact object, ensuring that the unique identifier is connected correctly for each channel.

To create a lead capture form on a landing page and create a Lead record in Salesforce, you can use either AMPscript or SSJS. AMPscript can be used for interacting with Salesforce, and SSJS can handle form processing. Alternatively, SSJS can handle the entire process, including creating the Salesforce record.

• AMPscript and SSJS Combination: You can use AMPscript to interact with Salesforce APIs to create records and SSJS for form handling.
• SSJS for Full Functionality: SSJS can handle both the form submission and the interaction with Salesforce to create Lead records.