Marketing-Cloud-Developer Exam Dumps - Salesforce Developers Questions and Answers

To retrieve the value of the AMPscript variable namedsubKeyin Server-Side JavaScript (SSJS), the following statement should be used:

Var.Get("subKey");

This statement retrieves the value of the specified AMPscript variable within SSJS.

References:

• Salesforce Marketing Cloud SSJS Guide
• AMPscript and SSJS Integration

After usingLookupRowsto retrieve data when building a dynamic email, the next step before using this rowset within a FOR loop is touseRowCountto ensure the rowset contains data (D). This validation ensures that there are rows to iterate over, preventing potential errors or empty iterations in the FOR loop.

Example:

SET @rows = LookupRows("DataExtensionName", "FieldName", "Value") SET @rowCount = RowCount(@rows) IF @rowCount > 0 THEN FOR @i = 1 TO @rowCount DO SET @row = Row(@rows, @i) /* process each row */ NEXT @i ENDIF

References:

• Salesforce Marketing Cloud AMPscript Guide
• AMPscript RowCount Function

To set a variable to use a field from a Sendable Data Extension in an AMPscript block, the following options can be used:

• SET @firstName = %%First Name%% (B)- This syntax directly references the field value within AMPscript.
• SET @firstName = AttributeValue('First Name') (C)- This function retrieves the value of the specified attribute (field) for the current subscriber context.

References:

• Salesforce Marketing Cloud AMPscript Guide
• AttributeValue Function

To add records to a Data Extension using the SOAP API, theDataExtensionObjectobject is utilized. This object represents a row within a data extension.

• DataExtensionObject: This object is specifically designed to interact with data extensions, allowing you to insert, update, and retrieve rows. Here is a basic example of how to use this object to add a record:

DataExtensionExternalKeySubscriberKeyexample@example.comFirstNameJohnLastNameDoe

• uk.co.certification.simulator.questionpool.PList@1c42a370

To automate the process of importing encrypted files from an external CRM, the following actions should be included:

• File drop to the SFTP Import directory: Place the encrypted files in the SFTP Import directory to trigger the automation.
• File transfer activity to the Safehouse for decryption: Move the encrypted files to the Safehouse for decryption, ensuring the data is securely handled.
• Import definition to the necessary data extension: After decryption, import the data into the relevant Data Extension for use in marketing sends.

To configure an Email Send Logging Data Extension for a new business unit, the recommended approach is to use the SendLog Data Extension Template. This ensures that all necessary fields and configurations are correctly set up to log email send data.

• SendLog Data Extension Template: This template includes predefined fields and settings that are required for logging email sends. Using this template ensures that the data extension is set up correctly for tracking send logs.

A Query Activity in an Automation can fail for several reasons, including:

• The query takes more than 60 minutes to run (A)- Long-running queries are subject to timeouts, which can cause the query to fail.
• The query results in duplicate rows not allowed by the primary key (C)- If the query attempts to insert duplicate rows into a data extension that has a primary key constraint, it will fail.
• The query is inserting a value that is larger than the size of a field (E)- If the query attempts to insert data that exceeds the field size limits, it will result in an error.

References:

• Salesforce Marketing Cloud Query Activity
• Salesforce Marketing Cloud SQL Best Practices

For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending. This configuration ensures that the data extension is recognized as a source for sending communications.

• Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.

In AMPscript, comments can be added within a code block using the/* comment */syntax. This allows developers to include notes or explanations without affecting the execution of the script.

• Example:

ampscript

Copy code

%%[ /* This is a comment */ SET @var = "value" ]%%

To determine the best identifier for subscribers across all channels,Contact Key (A)should be recommended. The Contact Key is a unique identifier that can be used consistently across all channels, ensuring a unified view of the subscriber's interactions and data.

References:

• Salesforce Marketing Cloud Contact Builder
• Contact Key Overview