Marketing-Cloud-Developer Exam Dumps - Salesforce Developers Questions and Answers

To exclude sending an email at send time to those with a record on the 'Exclude' Data Extension where the primary key is Subscriber Key, the developer should use the following Exclusion Script:

ampscript

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RowCount(LookupRows('Exclude', 'SubscriberKey', _SubscriberKey)) > 0

This script checks if there are any rows in the 'Exclude' Data Extension that match the Subscriber Key. If the count is greater than 0, the email is excluded from being sent.

References:

• AMPscript Guide
• Salesforce Marketing Cloud Documentation

The developer can find information about the available properties for the DataExtensionField SOAP API object in theDeveloper Center athttps://developer.salesforce.com (B). The Developer Center provides comprehensive documentation and reference materials for Salesforce APIs, including the SOAP API.

References:

• Salesforce Developer Center
• SOAP API DataExtensionField Object

To ensure the expiration date on a coupon is the last day of the month, the developer shouldfind the first day of the next month and subtract one day (A). This approach guarantees that the expiration date is set to the last day of the current month.

Example AMPscript:

SET @firstDayNextMonth = DateAdd(DatePart(Now(), "MM"), 1, "M") SET @lastDayCurrentMonth = DateAdd(@firstDayNextMonth, -1, "D")

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud Documentation

To reference subscriber, system, and sendable Data Extension attributes for content personalization using SSJS, the correct syntax is<ctrl:field name="attributeName" />. This tag allows you to dynamically insert the value of an attribute into the email content.

• Tag: This tag is used to insert the value of an attribute from a Data Extension or subscriber attribute into the content. Thenameattribute of thetag specifies which attribute's value should be used.

%%[ var @firstName set @firstName = AttributeValue("FirstName") ]%% Hello,!

• uk.co.certification.simulator.questionpool.PList@184aa130

In Marketing Cloud, theContact Keyshould be represented as a Text data type, even if it is a numeric value. This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.

To build an audience by identifying subscribers who opened a specific email, the developer should use the following query:

SELECTSubscriberKeyFROM_OpenWHEREJobID='1234'

This query selects the SubscriberKey from the _Open data view where the JobID matches the specific email send.

References:

• Salesforce Marketing Cloud Data Views
• Salesforce SQL Reference Guide

Data extension functions in AMPscript, such asLookupRows,LookupOrderedRows, andUpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions. These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.

After using themessageDefinitionSendsREST API endpoint to send a triggered send email, and receiving a 202 (success) response code, the developer can validate if the email was successfully sent by using themessageDefinitionSend/key:(key)/deliveryRecordsREST endpoint with the GET method. This endpoint provides delivery records and allows verification of the email's delivery status.

References:

• Salesforce Marketing Cloud REST API Reference
• Triggered Send Email Validation

TheLookupRowsfunction retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.

• Example:

SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')

To implement a custom profile center using SOAP API, the relevant SOAP API methods are:

• Describe (B)- This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
• Update (C)- This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.

References:

• Salesforce Marketing Cloud SOAP API Methods
• Custom Profile Center Implementation