Marketing-Cloud-Developer Exam Dumps - Salesforce Developers Questions and Answers

To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:

• Query Activity- To query and gather the data from the Send, Click, and Open Data Views.
• Data Extension Extract- To extract the queried data from the data extension and prepare it for transfer to the SFTP.

References:

• Salesforce Marketing Cloud Query Activity
• Salesforce Marketing Cloud Data Extract Activity

To identify all subscribers who were sent Job ID 420 but did not click any links, the developer should use a SQL statement that selects subscribers from the _Sent Data View where the Job ID is 420 and excludes those who are found in the _Click Data View. The correct SQL statement is:

SELECTs.SubscriberKeyFROM_Sent sLEFTJOIN_Click cONs.SubscriberKey=c.SubscriberKeyANDs.JobID=c.JobIDWHEREs.JobID='420'ANDc.SubscriberKeyISNULL

This query performs a left join between the _Sent and _Click data views and filters the results to include only those subscribers who do not have a corresponding click record.

References:

• Salesforce Marketing Cloud Data Views
• SQL Join and Subquery Documentation

To find all subscribers who made a purchase in the last 30 days, an INNER JOIN should be used to join the Customers data extension with the Orders data extension on theContactKey. This ensures that only subscribers with matching records in both data extensions are retrieved.

• SQL Query Example:

SELECTc.ContactKeyFROMCustomers cINNERJOINOrders oONc.ContactKey=o.ContactKeyWHEREo.PurchaseDate>=DATEADD(day,-30, GETDATE())

Transparent Data Encryption (TDE) is designed to protect data at rest by encrypting the underlying storage of the database. This method ensures that data is encrypted on disk to prevent physical data theft while allowing it to remain accessible to authorized users within the system.

To execute daily reports on all subscriber activity without impacting send performance, the best practice is tocopy new Send Log records to an Archive data extension, then run reports from the Archive data extension (C). This approach ensures that the reporting activity does not interfere with the performance of ongoing send operations.

References:

• Salesforce Marketing Cloud Send Log Best Practices
• Data Extension Best Practices

The AMPscript function that returns the number of rows in a specified data extension isDataExtensionRowCount (B). This function provides the count of rows within a data extension, which can be used to dictate what is displayed on a landing page.

Example usage:

SET @rowCount = DataExtensionRowCount("MyDataExtension")

References:

• Salesforce Marketing Cloud AMPscript Guide: DataExtensionRowCount

To remove line breaks within the Comments field and replace them with a single space, you can use theREPLACEfunction in combination with theCHARfunction. TheCHAR(13)andCHAR(10)functions represent carriage return and line feed characters, respectively.

• REPLACE Function: This function is used to replace occurrences of a specified string with another string.
• CHAR Function: This function returns the character based on the ASCII code provided.

• Example:

SELECTREPLACE(REPLACE(Comments,CHAR(13),' '),CHAR(10),' ')ASCommentsFROMYourDataExtension