During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
How often does Marketing Cloud Account Engagement check for changes in Salesforce
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
TESTED 20 Feb 2025
