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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Consultant Questions and Answers

Question # 44

With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

Options:

A.

Click Through rate

B.

Email Complain Rate

C.

HTML Open Rate

D.

Spam complaints.

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Question # 45

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Options:

A.

Don't use false or misleading header information

B.

Don't use deceptive subject lines

C.

Identify the message as an ad

D.

Tell recipients where you're located

E.

Tell recipients how to opt out of receiving future email from you

F.

Honor opt-out requests promptly

G.

Monitor what others are doing on your behalf

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Question # 46

Is it possible to split Dynamic Lists into more than two Static Lists?

Options:

A.

True

B.

False

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Question # 47

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

Kiosk/Data Entry Mode

B.

ReCAPTCHA

C.

"Not you?" Link

D.

Progressive Profiling

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Question # 48

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Options:

A.

Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page

B.

Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

C.

Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

D.

Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

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Question # 49

Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Options:

A.

Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

B.

Configure the Salesforce custom object to relate to th< account, lead, or contact

C.

Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value

D.

Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

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Question # 50

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Options:

A.

Develop dynamic content based on lead fields.

B.

Convert all existing leads into contacts to tie to accounts.

C.

Identify attributes of the key accounts they want to target.

D.

Create all contacts as campaign members in one campaign.

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Question # 51

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

Options:

A.

Dynamic List

B.

Test List

C.

Static or Dynamic list

D.

Static List

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Question # 52

How many Scoring Categories is it possible to create

Options:

A.

25

B.

100

C.

15

D.

50

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Question # 53

What is available to choose within Repeat Rule

Options:

A.

Days before eligible to repeat rule

B.

Limit rule matches

C.

Certain Prospects

D.

Repetition Order

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Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (WI25)
Last Update: Feb 20, 2025
Questions: 245
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