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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Consultant Questions and Answers

Question # 4

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Options:

A.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

B.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

C.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

D.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

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Question # 5

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

Options:

A.

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

B.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

C.

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

D.

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

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Question # 6

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

Options:

A.

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

B.

LenoxSoft added location based criteria

C.

LenoxSoft must add prospect to a dynamic list

D.

LenoxSoft uses location based scoring categories .

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Question # 7

LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.

What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Options:

A.

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

B.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

C.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

D.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

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Question # 8

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

How should this be set up?

Options:

A.

Add completion actions to the form: add to list and assign to user > add the list as the recipient list

in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B.

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an

engagement program > add a step checking for if the prospect has the tag related to the white paper download

C.

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

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Question # 9

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Options:

A.

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

B.

Import and merge existing records from all systems to Marketing Cloud Account Engagement

C.

Import and merge existing records from all systems to Salesforce

D.

Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

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Question # 10

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.

How could this be accomplished?

Options:

A.

Develop a new lens that includes only data from the fiscal year.

B.

Use the 'fiscal year' filter on the Pipeline Dashboard.

C.

Create a custom dataset using only data from the fiscal year.

D.

Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

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Question # 11

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

Options:

A.

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

C.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

D.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

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Question # 12

Select Assets that allow to Adjust prospects score

Options:

A.

Automation Rules

B.

Segmentation Rules

C.

PI Completion Actions

D.

Engagement Programs

E.

Tables

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Question # 13

What is true about the Salesforce connector [Choose two answers]

Options:

A.

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

B.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

C.

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

D.

Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

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Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)
Last Update: Feb 18, 2025
Questions: 261
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