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Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Salesforce Consultant Questions and Answers

Question # 24

What is true about custom redirects? [Choose two answers]

Options:

A.

When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

B.

Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.

C.

When a visitor converts to a prospect completion actions on a custom redirect will trigger

D.

Custom redirects are great for linking to files or pages you do not host.

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Question # 25

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

Options:

A.

Segmentation rule based on the form submission

B.

Automation rule based on the form submission

C.

Dynamic list based on the form submission

D.

Completion action on the form submission

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Question # 26

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

Options:

A.

Segmentation Rule

B.

Completion Action

C.

Dynamic List

D.

Automation Rule

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Question # 27

What is true about Dynamic Content? [Choose three answers]

Options:

A.

You can add up to 25 variations of content

B.

You can base variations on Scoring Categories

C.

You can add dynamic content to web pages

D.

You can use dynamic content in subject lines

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Question # 28

What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

Options:

A.

Create and add a tracking code to the website

B.

Setup DNS for each used domain and validate the connection

C.

Setup tracker subdomain and validate it

D.

Choose which sender IP to use

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Question # 29

What are available Data Formats in Marketing Cloud Account Engagement Form Fields

Options:

A.

Text

B.

Number

C.

Email

D.

Phone

E.

Email with valid mail server

F.

Email not from ISPs and free email providers

G.

Date

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Question # 30

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

Options:

A.

Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

B.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

C.

Select the "Accounts" filter that allows filtering by accounts created within the last month.

D.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

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Question # 31

There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

Options:

A.

True

B.

False

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Question # 32

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant

recommend?

Options:

A.

Locate the relevant documentation and follow the steps to enable.

B.

Update your Salesforce connector user permissions

C.

Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

D.

Update your field mappings by going to Admin > Configure Fields

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Question # 33

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

Options:

A.

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

B.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

C.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

D.

By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

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Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (WI25)
Last Update: Feb 20, 2025
Questions: 245
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