Vce Marketing-Cloud-Administrator Questions Latest

The option to convert a qualified Lead to a Contact is a functionality that is contained in Journey Builder but not in Automation Studio. This option allows marketers to create journeys that interact with Salesforce CRM data and automate lead conversion based on predefined criteria

The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.

The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

Create separate folders and add permissions is how they should accomplish this. Folders are used to organize data extensions and other assets in Marketing Cloud. Permissions can be applied to folders to control which users can view or update the data extensions or assets within them. By creating separate folders for B2C and B2B campaigns and adding permissions accordingly, they can restrict access to data extensions based on user roles

QUESTIONNO: 95

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

A. Select one of the Predictive Algorithms then click Deploy

B. Click Deploy and results are available immediately

C. Select the channels (Emails, Push, SMS) to report on then click Activate

D. Click Activate and wait for an email notification

Answer: D

Click Activate and wait for an email notification is the action that should be taken to populate the Einstein Engagement Scoring Dashboard. Einstein Engagement Scoring is a feature that uses artificial intelligence to score subscribers based on their likelihood to open, click, or unsubscribe from emails. To activate this feature, users need to click the Activate button in the dashboard and wait for an email notification that confirms the activation and provides a link to view the scores.