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Marketing-Cloud-Administrator Exam Dumps - Salesforce Marketers Questions and Answers

Question # 4

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

Options:

A.

Data Designer

B.

Cloud Pages

C.

Web Analytics Connector

D.

Content Builder

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Question # 5

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Options:

A.

Subscriber Key

B.

Contact ID

C.

Member Record

D.

Data Extensions

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Question # 6

A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.

Which feature would allow this functionality?

Options:

A.

Journey Builder

B.

Synchronized Data Sources

C.

CloudPages

D.

Query Studio

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Question # 7

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Options:

A.

Products purchased from a competitor.

B.

Number of items per order.

C.

Channel preference of customers.

D.

Last purchase date

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Question # 8

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory

How should this setup be achieved?

Options:

A.

Child business unit SFTP user should be created

B.

Copy the parent SFTP user into each child business unit

C.

Each business unit should have multiple SFTP users

D.

All child business units should have an individual SFTP user

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Question # 9

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

Options:

A.

Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

B.

Use a third-party system to identify and delete duplicate Contact Keys.

C.

Strategically control the Contact Key values and tie records together across channels using this key.

D.

Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.

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Question # 10

What is Setup Assistant?

Options:

A.

Support service allowing the outsourcing of repetitive admin tasks

B.

A prioritized account configuration checklist

C.

A search within Help and Training limited to configuration documents

D.

A dashboard containing key metrics for the business unit

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Question # 11

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the

cloud. This data will only be sent to Marketing cloud to execute a send.

Which feature would the admin use to meet this requirement?

Options:

A.

Tokenized Sending

B.

List Sending

C.

Field Level Encryption.

D.

Distributed Marketing Sends.

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Question # 12

A Marketing Cloud admin needs to warm their accounts Dedicated IP.

What option for segmentation aligns with the IP Warming process?

Options:

A.

Segment to those recipients receiving text email versions first

B.

Segment subscribers with soft bounces in their own dedicated send

C.

Segment by domain to limit number of sends to each email provider

D.

Segment by geographic region as after-hours sends will be marked as spam

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Question # 13

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.

How should they accomplish this?

Options:

A.

Create separate folders and add permissions

B.

Create a shared data extension

C.

Update data extension object level permissions

D.

Create a new business unit

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Exam Name: Salesforce Certified Marketing Cloud Administrator (SU24)
Last Update: Feb 18, 2025
Questions: 159
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