Authentic Salesforce Certification Exam Marketing-Cloud-Email-Specialist Questions Answers

Collecting emails at offline activities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.

References: Salesforce Marketing Cloud Documentation on Subscriber Acquisition Best Practices

 Einstein Messaging Insights in Salesforce Marketing Cloud provides notification badges and alerts to help users quickly identify any abnormal subscriber behaviors or performance issues with their email campaigns. This feature leverages AI to detect and notify marketers of anomalies, ensuring they can promptly address any concerns.

Subject and Preheader Validation is a feature in Salesforce Marketing Cloud that checks for common issues in the subject line and preheader text before an email is sent. This validation would alert users to potential problems, such as placeholder text like "[For APPROVAL]", helping to avoid sending emails with incorrect subject lines.