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Question 36

Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends

• Delivery Rate

• Overall Bounce Rate

• Block Bounce Rate

•Open Rate

• Click Rate

• Complaint Rate

• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Options:

A.

Campaign Email Tracking Report

B.

Email Performance Over Time Report

C.

Email Send Report

D.

Account Send Summary Report

Question 37

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

Options:

A.

Distributed Sending

B.

Distributed Marketing

C.

Marketing Cloud Connect

Question 38

A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

• The customer's expiration date is included in the data file.

What component should the customer's solution include?

Choose 3 answers

Options:

A.

Suppression list

B.

Data Filter

C.

Triggered Send

D.

Template-based emails

E.

Automation StudioTerm

Question 39

Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating admin@example.com could NOT be imported.

Which error code would the file contain for this record?

Options:

A.

Restricted Values

B.

List Detective

C.

Invalid Email Address

D.

Skipped Records

Page: 9 / 12
Exam Name: Salesforce Certified Marketing Cloud Administrator (SU24)
Last Update: Dec 22, 2024
Questions: 159
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