PEGAPCDC87V1 Exam Dumps - Pegasystems Pega Decisioning Consultant Questions and Answers

To ensure that the Platinum Plus offer is prioritized over other offers, you can increase the "business weight" of the Platinum Plus card. The business weight is a lever used in the arbitration process to influence the prioritization of actions. By increasing the business weight, you make the Platinum Plus offer more likely to be selected over other competing offers.

To enable the website to communicate with the Pega Customer Decision Hub and show the Reward Card offer to qualified customers, you need to:

Enable the web channel in the Next-Best-Action Designer's Channel tab. This step activates the web channel for inbound interactions, allowing the system to deliver personalized actions to customers visiting the website.

Map the real-time container to a business structure level. This ensures that the container is correctly linked to the business context, allowing the system to deliver the right offers based on the customer’s interactions with the website.

 Ethical Bias Policy Configuration:

To allow minimal bias on age while ensuring eligibility (Age >= 18), an appropriate Gini coefficient threshold needs to be set.

The Gini coefficient measures statistical inequality, with 0 representing perfect equality and higher values indicating more bias.

 Choosing the Gini Threshold:

A 0.1 Gini coefficient is a low threshold that allows minimal bias.

It ensures that the actions are distributed fairly among customers while still respecting the eligibility condition.

 Detailed Explanation:

Setting a 0.1 Gini coefficient allows for slight variations in distribution, which is sufficient to accommodate the Age >= 18 requirement without introducing significant bias.

 Verification from Pega Documentation:

The Pega Customer Decision Hub User Guide explains the use of Gini coefficients for measuring and setting thresholds to control bias in decisioning strategies​​.

Requirement Analysis: U+ Bank wants to display a specific credit card offer (Standard Card) to every customer who logs in to the bank website using Pega Customer Decision Hub.

Identify Mandatory Artifacts: To implement this requirement in Pega Customer Decision Hub, certain artifacts are necessary:

Business Structure: This defines the business hierarchy in Pega CDH, such as issues and groups. For this scenario, a relevant business issue and group must be defined (e.g., Credit Cards -> Standard Card).

To implement the change in the threshold value for the USD 2000 credit limit from “<175” to “<200”, as a Strategy Designer, you should change the cutoff value in the results tab of the scorecard decision component. This adjustment ensures that the decision logic used to automatically approve credit card limits reflects the new threshold, thereby updating the conditions under which customers qualify for the specified credit limit.

Debugging Arbitration - To verify if the result of the arbitration is correct, the Prioritize component in the strategy shows the final ranking of actions.

Prioritize Component - This component ranks actions based on their calculated priority scores.

Steps:

Review the Prioritize component in the strategy.

Check the priority scores assigned to each action.

Ensure that the actions with the highest propensities are ranked at the top.

When introducing a new group of offers called Credit cards, valid actions should be specific credit card offers that provide clear value propositions to customers.

Creating Specific Offers:

No Annual Fee Credit Card: This offer targets customers looking to avoid annual fees, making it an attractive option for budget-conscious individuals.

1% Cashback Credit Card: This offer appeals to customers interested in earning cashback rewards on their purchases, adding an incentive for using the card.

Steps to Create Offers:

Step 1: Navigate to the Next-Best-Action Designer in Pega Customer Decision Hub.

Step 2: Define the new group "Credit Cards" under the appropriate business issue.

Step 3: Create individual actions for "No Annual Fee Credit Card" and "1% Cashback Credit Card," specifying the details and conditions for each offer.

Step 4: Configure the engagement policies, eligibility criteria, and treatments for these actions to ensure they are presented to the right customers.

Benefits:

Creating specific and clear offers helps in better targeting and engagement with customers, leading to higher acceptance rates and customer satisfaction.

These offers align with common customer preferences and needs, making them more likely to be accepted.

Example:

U+ Bank creates the "No Annual Fee Credit Card" and "1% Cashback Credit Card" offers in the Pega Customer Decision Hub. Each offer is configured with specific eligibility criteria and personalized email treatments to ensure relevant customers receive these offers.

References:

Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Creating and managing actions" section.

Pega documentation on "Next-Best-Action Designer and offer creation".