Weekend Special 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: Board70

PCM Exam Dumps - AMA Certified Marketer Questions and Answers

Question # 4

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

Options:

A.

penetration

B.

prestige

C.

bundle

D.

odd-even

E.

standard mark-up

Buy Now
Question # 5

Romelia, an online cosmetics store, relies on traffic generated by Internet searches to sell its products. Romelia was one of the very first online stores to sell cosmetics and hence had the advantage of showing up on the first page of a search for ""Online cosmetics U.S."" An increase in the number of online retailers has pushed Romelia's website to the fourth search page. Instead of arriving at a website and then looking for a product, customers search for a product directly on an Internet search engine. What should Romelia change to improve the hits on its website?

Options:

A.

Romelia should increase the number of pages on its website.

B.

Romelia should analyze the click paths of the customers who purchase products on its site.

C.

Romelia must work to decrease the conversion rates on its site.

D.

Romelia can use keyword analysis to determine the keywords its customers use.

E.

Romelia can work to increase the bounce rates on its website.

Buy Now
Question # 6

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____.

Options:

A.

early adopters

B.

innovators

C.

early majority

D.

late majority

E.

laggards

Buy Now
Question # 7

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

Options:

A.

systemized

B.

snap

C.

fashion

D.

gamified

E.

price check

Buy Now
Question # 8

_____ are pieces of information that have been collected prior to the start of the focal research project.

Options:

A.

Primary data

B.

Hypothetical data

C.

Tertiary data

D.

Focal data

E.

Secondary data

Buy Now
Question # 9

Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the R&D team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?

Options:

A.

Reverse engineering

B.

R&D Consortia

C.

Licensing

D.

Brainstorming

E.

Outsourcing

Buy Now
Question # 10

What is the revenue share of requirements of a brand that sells $80,000 worth of its product and whose customers buy $200,000 worth of products in the same product category?

Options:

A.

10%

B.

20%

C.

30%

D.

40%

E.

50%

Buy Now
Question # 11

Stitch, a bespoke designer boutique, in Florida, caters to over 150 customers every month. The customers usually choose and purchase fabric at the same store and depend on an in-house tailor's recommendations for purchasing the right amount of fabric. If the employees of Stitch overestimate the amount of fabric required or overcharge customers for fabric, they will be violating the value of _____ in the AMA Statement of Ethics.

Options:

A.

transparency

B.

citizenship

C.

fairness

D.

respect

E.

expediency

Buy Now
Question # 12

Which of the following is an advantage of secondary data collection?

Options:

A.

It always provides data that is specific to immediate needs.

B.

It requires sophisticated training and hence is always accurate.

C.

It offers in-depth consumer behavioral insights.

D.

It guarantees information without bias.

E.

It saves time and effort in collecting and analyzing.

Buy Now
Question # 13

In an administered vertical marketing system,:

Options:

A.

there are contractual relationships between all parties.

B.

there is common ownership of goods.

C.

one member can directs the actions of another member.

D.

there are franchise relationships between channel members.

E.

there is no dominant member; all members have equal power.

Buy Now
Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Feb 24, 2025
Questions: 316
PCM pdf

PCM PDF

$25.5  $84.99
PCM Engine

PCM Testing Engine

$28.5  $94.99
PCM PDF + Engine

PCM PDF + Testing Engine

$40.5  $134.99