New Year Special 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: Board70

PCM Exam Dumps - AMA Certified Marketer Questions and Answers

Page: 1 / 11
Questions 4

_____ are pieces of information that have been collected prior to the start of the focal research project.

Options:

A.

Primary data

B.

Hypothetical data

C.

Tertiary data

D.

Focal data

E.

Secondary data

Buy Now
Questions 5

Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the R&D team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?

Options:

A.

Reverse engineering

B.

R&D Consortia

C.

Licensing

D.

Brainstorming

E.

Outsourcing

Buy Now
Questions 6

What is the revenue share of requirements of a brand that sells $80,000 worth of its product and whose customers buy $200,000 worth of products in the same product category?

Options:

A.

10%

B.

20%

C.

30%

D.

40%

E.

50%

Buy Now
Questions 7

Stitch, a bespoke designer boutique, in Florida, caters to over 150 customers every month. The customers usually choose and purchase fabric at the same store and depend on an in-house tailor's recommendations for purchasing the right amount of fabric. If the employees of Stitch overestimate the amount of fabric required or overcharge customers for fabric, they will be violating the value of _____ in the AMA Statement of Ethics.

Options:

A.

transparency

B.

citizenship

C.

fairness

D.

respect

E.

expediency

Buy Now
Page: 1 / 11
Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Dec 24, 2024
Questions: 316
PCM pdf

PCM PDF

$25.5  $84.99
PCM Engine

PCM Testing Engine

$28.5  $94.99
PCM PDF + Engine

PCM PDF + Testing Engine

$40.5  $134.99