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PCM Exam Dumps - AMA Certified Marketer Questions and Answers

Question # 14

Which of the following is true of a strategic alliance?

Options:

A.

It involves investing in the partner firm.

B.

It involves sharing financial burdens.

C.

It enables a partner firm to use the brand image of another.

D.

It involves only B2B selling.

E.

The firms involved do not engage in equity partnerships.

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Question # 15

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

Options:

A.

100

B.

400,000

C.

1 million

D.

1.4 million

E.

3.2 million

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Question # 16

Which of the following is a source of internal information ?

Options:

A.

Books and magazines

B.

A person's knowledge

C.

Friends and family

D.

Financial reports

E.

Consumer reports

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Question # 17

Which of the following is true of personal ethics?

Options:

A.

Personal ethics are governed by external factors such as laws and government regulations.

B.

Personal ethics refer to an individual's understanding or perception of laws.

C.

Most people, given a chance, will engage in behavior that runs counter to their ethical understanding.

D.

Most people mature in their understanding of what is ethical and what is not by the age of 12.

E.

Most people gain ethical understanding through a continuous process from childhood through adulthood.

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Question # 18

Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?

Options:

A.

personal, social, physiological, psychological, and safety

B.

physiological, safety, love, esteem, and self-actualization

C.

safety, physiological, safety, and self-actualization, and personal

D.

self-actualization, personal, social, safety, and physiological

E.

safety, personal, self-actualization, physiological, and social

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Question # 19

Which of the following is true of distribution centers?

Options:

A.

Distribution centers rely on pull, rather than push strategies to determine their inventory levels.

B.

Greater backup inventory is needed to prevent stockouts.

C.

Space in a distribution center is usually more expensive than space in retail stores.

D.

Distribution centers work best when retailers have only a few outlets that are far apart geographically.

E.

Distribution centers enable the retailer to carry less merchandise in the individual stores, which results in lower inventory investments systemwide.

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Question # 20

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

Options:

A.

Everyday low prices strategy

B.

Odd-even pricing strategy

C.

Prestige pricing strategy

D.

Special-event pricing strategy

E.

Reference pricing strategy

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Question # 21

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

Options:

A.

mined data

B.

panel data

C.

internal data

D.

syndicated data

E.

scanner data

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Question # 22

Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.

Options:

A.

its customer base

B.

government regulations impacting its products

C.

its production department

D.

changes in the country's economic environment

E.

its competitors' marketing strategies

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Question # 23

Novel Electronics sold 400 Technova smartphones in the first week of October 2013 at a price of $250 per unit. The following week, it reduced the price to $230 per unit and it saw sales increase by 20%. What is the price elasticity of demand of Technova smartphones?

Options:

A.

0.5

B.

1

C.

1.5

D.

2

E.

2.5

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Feb 24, 2025
Questions: 316
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