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Last Update Nov 23, 2024
Total Questions : 316

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Questions came word by
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Professional Certified Marketer Questions and Answers

Questions 1

Which of the following is true of price elasticity?

Options:

A.

The lower the number of substitute products, the higher the price elasticity of demand for a given product.

B.

Rises in income can lead to drops in price elasticity even though product prices are constant.

C.

Products for which demand is highly inelastic are susceptible to minor changes in price.

D.

Generally, if demand for a product is inelastic, lowering the price will appreciably increase demand.

E.

Consumers are generally more sensitive to price decreases than to price increases.

Questions 2

Which of the following is true of packaging a product?

Options:

A.

Product repositioning is a cheaper way to attract a new target market than updating a product's packaging.

B.

The secondary and primary packages of a product are interchangeable.

C.

When products remain untouched, changing their package invariably induces distrust in customers.

D.

Changing or updating a product's package is different from method to reposition a product.

E.

Consumers are tempted to try products in new packaging.

Questions 3

The social network that is used solely for sharing videos is

Options:

A.

Google.

B.

Facebook.

C.

YouTube.

D.

Twitter.

E.

LinkedIn.

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