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Marketing-Cloud-Consultant Exam Dumps - Salesforce Marketing Cloud Consultant Questions and Answers

Question # 4

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Options:

A.

Import File > Data Extract > File Transfer > Import File

B.

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C.

Import File > Query > Data Extract > File Transfer > Import File

D.

File Transfer > Import File > Data Extract > File Transfer > Import File

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Question # 5

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

Options:

A.

One parent business unit and a child business unit for franchise owners.

B.

One parent business unit and a child business unit for each franchise owners

C.

One business unit.

D.

A parent business unit for each franchise owner

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Question # 6

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.

How should the consultant set this up?

Options:

A.

Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.

B.

Journey Builder Transactional Send Journey.

C.

Automation with a Send SMS and Send Email activity in separate consecutive steps.

D.

Journey Builder multi-step journey with an API entry event and a decision split.

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Question # 7

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

Options:

A.

Datorama

B.

Data Studio

C.

MuleSoft Anypoint Platform

D.

Data Connector

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Question # 8

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.

Which two considerations should be made?

Choose 2 answers

Options:

A.

They may utilize an external FTP site.

B.

The directory Is unable to be used by another File Drop Automation.

C.

The directory used by the file trigger should be inside the import directory.

D.

The directory cannot contain more than five file triggers.

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Question # 9

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

Options:

A.

User device data is unavailable in Contact Builder for up to 48 hours.

B.

All mobile app users will create additional Contacts in Marketing Cloud.

C.

Existing users will create additional Contacts in Marketing Cloud.

D.

Newly registered users will create additional Contacts in Marketing Cloud.

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Question # 10

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

Options:

A.

A field of Locale type containing the country code

B.

A field of Text type containing the country code plus mobile number

C.

A field of Locale type containing the locale code

D.

A field of Phone type containing the mobile number

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Question # 11

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.

Which field name should be included in the report in addition to email address?

Options:

A.

Individual ID

B.

Contact ID

C.

CampaignMember ID

D.

External ID

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Question # 12

A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.

Which two questions should be asked for further discovery?

Choose 2 answers

Options:

A.

Does their License include time Large Extensions feature?

B.

How many API calls are expected to be made at the ask hourly rate?

C.

What time of day are the API calls made?

D.

Why do they require 10 years’ historical data in Marketing Cloud?

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Question # 13

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

Options:

A.

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

C.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

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Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (WI25)
Last Update: Feb 18, 2025
Questions: 156
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