Authentic Salesforce Certification Exam Marketing-Cloud-Consultant Questions Answers

To refresh the sandbox in their integrated account, Northern Trail Outfitters should perform the steps in the following order:

• Disconnect. This step will disconnect Marketing Cloud Connect from Sales Cloud and prevent data loss or errors during the refresh process.
• Refresh. This step will refresh the sandbox in Sales Cloud with new data and configuration.
• Reconnect. This step will reconnect Marketing Cloud Connect to Sales Cloud using the new sandbox credentials and settings.
• Synchronize. This step will synchronize data between Marketing Cloud and Sales Cloud using Synchronized Data Sources or Salesforce Data Entry Sources.
• Authenticate. This step will authenticate Marketing Cloud Connect users in both systems and enable full functionality of Marketing Cloud Connect.

References: https://help.salesforce.com/s/articleView?id=sf.mc_co_refresh_a_sandbox.htm &type=5

To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm &type=5

A consideration that should be made when building dynamic content rules is that rules should be built before uploading the respective content. Dynamic content rules are rules that define what content should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be created before uploading content blocks or images into Content Builder, as they cannot be edited after content is uploaded. References: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm &type=5