Marketing-Cloud-Consultant Exam Dumps - Salesforce Marketing Cloud Consultant Questions and Answers

Before disconnecting the sandbox instance and connecting the production instance in the Cloud Kicks business unit, NTO should remove any existing user mappings, attribute mappings, and tracking subscriptions that are associated with the sandbox instance. User mappings define which Marketing Cloud users can access which Sales Cloud users’ data. Attribute mappings define which Sales Cloud fields are used as subscriber attributes in Marketing Cloud. Tracking subscriptions define which Sales Cloud objects receive tracking data from Marketing Cloud sends. These settings should be removed before changing the CRM connection to avoid errors or conflicts. Additionally, NTO should update any query activities that reference the synchronized data extensions from the sandbox instance, as these will be different from the production instance synchronized data extensions. References: https://help.salesforce.com/articleView?id=sf.mc_co_disconnect_a_salesforce_org_from_a_business_unit.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_co_map_marketing_cloud_users_to_salesforce_users.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_co_create_attribute_mappings_for_your_account.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_co_set_up_tracking_information_to_send_to_salesforce.htm &type=5

To send a welcome email to contacts when a contact record is added as a campaign member to a ‘Loyalty Member’ campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm &type=5

To pull data from the SendLog for troubleshooting based on email address without coding experience, Northern Trail Outfitters should filter data using a Filter Activity on SendLog Data Extension. A Filter Activity is an activity that allows marketers to create filtered data extensions based on criteria and conditions without coding. A SendLog Data Extension is a custom data extension that captures send-time values for each subscriber in an email send. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_filter_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm &type=5

To move subscribers who have a status of ‘Held’ back to ‘Active’, NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as ‘Active’ using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of ‘Held’ cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud’s side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly. References: https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_es_import_subscribers.htm &type=5

To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm &type=5