Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Questions and Answers PDF

Page: 8 / 19

Question 32

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Options:

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Question 33

Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Options:

Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Configure the Salesforce custom object to relate to th< account, lead, or contact

Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value

Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

Question 34

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Options:

Develop dynamic content based on lead fields.

Convert all existing leads into contacts to tie to accounts.

Identify attributes of the key accounts they want to target.

Create all contacts as campaign members in one campaign.

Question 35

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?