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The goal of the Quarterly Success Review is to align priorities and outcomes while celebrating accomplishments. This review serves as a strategic session that ensures both the customer and the organization are on the same page regarding business objectives and the progress towards achieving them. It’s also an opportunity to acknowledge and celebrate the milestones and successes along the way, reinforcing the partnership and the value derived from the services or products provided.

References:

Cisco’s official page on Customer Success Manager certification2.

•Skilljar blog on scaling Customer Success with Quarterly Business Reviews3.

To prepare for a customer introduction meeting, it is essential to understand the customer’s current situation, including their priorities and sentiment towards the engagement. This can be achieved by speaking with internal contacts who have interacted with the customer, as they can provide firsthand insights into the customer’s expectations and experiences. References: Customer Success best practices suggest that understanding the customer’s perspective is crucial for effective engagement and aligning the success plan with their business objectives.

 The metric used to determine how much should be spent to acquire a customer is the Lifetime Value (LTV). LTV helps businesses understand the long-term value of a customer, which is crucial for determining the investment in customer acquisition. 

Two common adoption barriers are a lack of resources and the loss of a project sponsor. Both can significantly impede the adoption process; lack of resources can prevent proper implementation and use, while the loss of a project sponsor can lead to a lack of support and momentum1.