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When a customer moves from the Implement to the Use stage in the lifecycle, it is crucial for a Customer Success Manager to provide training content that addresses both current and existing barriers. This action ensures that the customer’s team is equipped with the necessary knowledge and skills to effectively use the product, leading to better adoption and utilization1.

 Examples of expand opportunities include providing solution optimization services to enhance the customer’s use of the product and increasing the license count to accommodate more users or additional functionalities. 

 Adoption campaigns typically include actions such as messaging users about best practices for their solutions to encourage proper and effective use, and informing stakeholders about new features that could enhance their solution’s value. References: Cisco Customer Success Manager documentation and best practices in adoption campaigns emphasize the importance of educating users and stakeholders to drive solution adoption and utilization.

 The best method to measure customer consumption of technology is through telemetry and analytics. Telemetry involves the automatic recording and transmission of data from remote or inaccessible sources to an IT system in a different location for monitoring and analysis. Analytics is the systematic computational analysis of data or statistics. Together,they provide a comprehensive view of how customers are using technology