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AD0-E559 Exam Dumps - Adobe Marketo Engage Questions and Answers

Question # 4

Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.

Where would Ajay find these details?

Options:

A.

Check User Login History

B.

Use Audit Trail

C.

View Lead Activity

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Question # 5

Review the flow step from a smart campaign:

Which email will a person receive who has opened Email 1, but not Email 2?

Options:

A.

They will receive no email.

B.

They will receive Email 2.

C.

They will receive Reminder 1.

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Question # 6

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

Options:

A.

Only for people who click the link in the email

B.

Only for people already known in the database

C.

For all people going to the landing page

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Question # 7

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

Options:

A.

This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

B.

A trigger campaign is running unsubscribing new people automatically until they give their consent.

C.

A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

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Question # 8

Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

Options:

A.

Salesforce

B.

Zoho

C.

Microsoft Dynamics

D.

Freshworks CRM (Formerly Freshsales)

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Question # 9

An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.

There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

What message will each person receive?

Options:

A.

Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

B.

Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

C.

Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

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Question # 10

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

Options:

A.

Registration Source Type

B.

Person Source

C.

Acquisition Program

D.

Original Source Type

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Question # 11

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

Options:

A.

Check to see if the confirmation email has the correct {{memberwebinar uri» token.

B.

Check to see if the smart campaign is set to run every time or run once.

C.

Check to see if the smart campaign handling the registration has any members.

D.

Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

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Question # 12

The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.

If there were 10 people in the Wait step when the step was changed, what would happen?

Options:

A.

The 10 people would remain in a 2 days duration.

B.

The 10 people would error out and skip the wait step.

C.

The 10 people would automatically follow the new duration.

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Question # 13

Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

Which field can Keeghan check to give him some indication of where the leads came from?

Options:

A.

Original Source Info

B.

Lead Source

C.

Acquisition Program

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Exam Code: AD0-E559
Exam Name: Adobe Marketo Engage Business Practitioner Expert
Last Update: Feb 22, 2025
Questions: 50
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