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Pardot-Specialist Exam Dumps - Salesforce Pardot Specialist Questions and Answers

Question # 54

A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

Options:

A.

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

B.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

C.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

D.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

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Question # 55

What information can you find about your competitors in Pardot?

Options:

A.

Alexa rank

B.

BBB score

C.

News article mentions

D.

Number of inbound links

E.

Number of indexed pages

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Question # 56

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is a recommended way to create this type of list?

Options:

A.

Use a completion action on the form to automatically add anyone who completes it to the list.

B.

Use a dynamic list that matches prospects as they complete the form.

C.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

D.

Use table actions to add prospects who have completed the form to the list.

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Question # 57

What information can you access on the Prospect List?

Options:

A.

Prospect's Name

B.

Prospect's Email Address

C.

Prospect's Title

D.

Prospect's Company

E.

Prospect's Grade

F.

Prospect's Score

G.

Date of when prospect converted from a visitor

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Question # 58

A user needs to be able to import and export lists. What user role do you give them?

Options:

A.

Marketing

B.

Sales Manager

C.

Sales

D.

None of the above

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Question # 59

What does Pardot set on visitors' browsers to track their activities?

Options:

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

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Question # 60

How can you ensure your email doesn't get stuck in spam?

Options:

A.

Create clear calls-to-action

B.

Create mobile-friendly version of the email

C.

Create a text version of the email

D.

Remove the unsubscribe from the email

E.

Add domain keys and SPF

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Question # 61

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

Options:

A.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

B.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

C.

Use a completion action on the form to automatically add anyone who completes it to the list.

D.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

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Question # 62

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Options:

A.

True

B.

False

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Question # 63

How can an admin find the number of mailable prospects in their database?

Options:

A.

View all Segmentation lists

B.

Navigate to the prospect list and select "Mailable Prospects"

C.

View the sync queue

D.

Navigate to the overview section

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Exam Code: Pardot-Specialist
Exam Name: Salesforce Certified Pardot Specialist (WI24)
Last Update: Apr 1, 2025
Questions: 261
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