A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
Options:
A.
Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
B.
Marketing cloud personalization constantly monitors identifying information, then uses
deterministic matching to determine if two same identity
C.
marketing cloud Personalization uses third party software to match anonymous and known identities
TheTrendingingredient is often used as a backup in recipes to ensure that popular products or content are displayed when no personalized recommendations are available.
Anonymous visitors are tracked using a unique alphanumeric identifier assigned by Marketing Cloud Personalization through afirst-party cookie, ensuring compliance with privacy standards.
Reference: Salesforce Interaction Studio Visitor Tracking Guide.