Users who purchased a certain value: Segments can identify high-value customers for retention or upsell campaigns.
Users who abandoned a shopping cart: Segments track users who exhibited intent but did not complete a purchase, enabling re-engagement.
[: Salesforce Interaction Studio Segment Use Cases Documentation., Segments in Marketing Cloud Personalization are powerful tools for grouping users based on shared characteristics or behaviors. Here's why options B and D are valid use cases:, B. Identifying users who have purchased a certain value in a specified time period:This is a classic example of using segments for customer segmentation and analysis. By creating a segment based on purchase history, you can identify high-value customers, track their spending patterns, and tailor marketing efforts accordingly. This enables targeted promotions, loyalty programs, and personalized recommendations., D. Identifying users who abandoned a shopping cart today:This is a common use case for segments in behavioral targeting. By identifying users who abandoned their carts, you can trigger personalized emails or on-site messages to re-engage them and encourage them to complete their purchase. This can significantly improve conversion rates and reduce cart abandonment., , , ]
Questions 6
How does interaction studio deliver technical value to marketers? [Check]
Options:
A.
By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
B.
By listening to customer signals, understanding customer intent, and acting accordingly
C.
By providing a platform to manage, schedule, create and monitor content
D.
By providing a cloud-based application designed to help salespeople sell smarter and faster
