Marketing-Cloud-Administrator Exam Dumps - Salesforce Marketers Questions and Answers

The admin should create separate business units for each of NTO’s brands when brand-specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because:

• NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied at the account level or the business unit level. SSL certificates are used to secure the connection between NTO’s web server and their subscribers’ browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS3.
• Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields4.
• A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification5.

The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

 To drive their mobile adoption strategy, NTO could use the following two report types from the Discover Reporting Tool:

• Email Performance by Device1. This report shows the number and percentage of email opens and clicks by device type, such as desktop, mobile, or tablet. This report can help NTO understand how their subscribers are engaging with their emails on different devices and optimize their email design and content accordingly.
• Time Between Send and Engagement2. This report shows the time elapsed between when an email was sent and when a subscriber opened or clicked it. This report can help NTO identify the best time to send emails to their subscribers based on their device preferences and behavior patterns.

The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.

The option to convert a qualified Lead to a Contact is a functionality that is contained in Journey Builder but not in Automation Studio. This option allows marketers to create journeys that interact with Salesforce CRM data and automate lead conversion based on predefined criteria

AMPscript conditional against the Gender field is the best method to ensure content is displayed properly within the email. It allows creating dynamic content based on the value of the Gender field in the sendable data extension. Dynamic Content Wizard is not suitable for this scenario because it requires creating content areas for each variation of content, which can be cumbersome for a customer with limited technical resources. AMPscript lookupRows functions and A/B Test content type are not relevant for this scenario.

 To determine if a Dedicated IP is the right choice for NTO, the admin should consider the following:

• All of NTO’s accounts should be on the same stack1. A stack is a group of servers that host Marketing Cloud accounts. A Dedicated IP can only be shared across accounts that are on the same stack1.
• Send volume is large enough to maintain a positive or neutral reputation2. A Dedicated IP requires a consistent and high volume of email sends to establish and maintain a good sender reputation with ISPs2. If the send volume is too low or irregular, the reputation of the IP may suffer and affect the deliverability of NTO’s emails2. The other options are incorrect because:
• Length of time needed to pause sending is greater than one month. This is not a consideration for choosing a Dedicated IP, but rather a consequence of having one. If NTO pauses sending for more than a month, their Dedicated IP may lose its reputation and need to be re-warmed before resuming sending2.
• Pre-warmed IP address can be purchased from Salesforce. This is not a consideration for choosing a Dedicated IP, but rather an option for acquiring one. A pre-warmed IP address is one that has already been used by another sender and has an established reputation. NTO can purchase a pre-warmed IP address from Salesforce if they want to avoid the warming process for a new IP address

A block bounce is a type of bounce that occurs when an ISP rejects an email because of the sender’s reputation or content. This indicates that the ISP views the sender as a potential spammer or has received complaints from other recipients.

To add a set of four tracking parameters automatically to all the links in an email sent via Email Studio, the admin should suggest using the Web Analytics Connector1. The Web Analytics Connector is a feature that allows NTO to append Urchin Tracking Module (UTM) variables or other custom parameters to the links in their emails. The Web Analytics Connector can be configured at the account, business unit, or send level, and can support up to four parameters per link1.

Creating a one-to-many relationship between Orders and Order_Details is the correct action, as each order can have multiple order details, but each order detail belongs to only one order. Creating a one-to-one relationship between Order_Details and Products is the correct action, as each order detail corresponds to only one product, and each product can be in only one order detail. Creating a one-to-one relationship between the contact record and Order Details is not correct, as each contact can have multiple order details, and each order detail can belong to different contacts. Creating a one-to-one relationship between Orders and Order_Details is not correct, as each order can have multiple order details.