Explanation: The ePrivacy Directive (ePD) and the General Data Protection Regulation (GDPR) are two EU laws that regulate different aspects of personal data processing. The ePD focuses on electronic communications and the use of cookies and similar technologies, while the GDPR covers the broader principles and rights of data protection. Both laws apply to any organization that processes personal data of individuals in the EU, regardless of where the organization is located.
Option D involves both electronic communication and personal data processing, and therefore requires compliance with both ePD and GDPR. Paying a search engine company to give prominence to certain products and services within specific search results implies the use of cookies or similar technologies to track the online behavior of users and target them with personalized ads. This requires the consent of the users under the ePD, as well as the provision of clear and comprehensive information about the purpose and scope of the data processing. Moreover, the organization must comply with the GDPR requirements for data protection by design and by default, data minimization, data security, data subject rights, and accountability.
Option A only involves the use of cookies or similar technologies, and therefore only requires compliance with the ePD. Creating an untargeted pop-up ad on a website does not involve the processing of personal data, as the ad is not based on the online behavior or preferences of the users. However, the organization must still obtain the consent of the users for the use of cookies or similar technologies, and provide them with clear and comprehensive information about the purpose and scope of the data processing.
Option B only involves the processing of personal data, and therefore only requires compliance with the GDPR. Calling a potential customer to notify her of an upcoming product sale involves the collection and use of the customer’s personal data, such as name, phone number, and purchase history. The organization must have a lawful basis for the data processing, such as consent, contract, or legitimate interest, and must respect the data subject rights, such as the right to object, the right to access, and the right to erasure.
Option C only involves the processing of personal data, and therefore only requires compliance with the GDPR. Emailing a customer to announce that his recent order should arrive earlier than expected involves the use of the customer’s personal data, such as name, email address, and order details. The organization must have a lawful basis for the data processing, such as consent, contract, or legitimate interest, and must respect the data subject rights, such as the right to object, the right to access, and the right to erasure. References:
- Free CIPP/E Study Guide, page 15, section 2.3.3
- CIPP/E Certification, page 10, section 1.1.2
- Cipp-e Study guides, Class notes & Summaries, document “CIPP/E Exam Summary 2023”, page 42, section 2.3.3
- ePrivacy: The EU’s other data protection rule
- The New Rules of Data Privacy
- A guide to GDPR data privacy requirements
- A guide to the data protection principles