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CRT-550 Exam Dumps - Salesforce Marketing Cloud Consultant Questions and Answers

Question # 14

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Options:

A.

Data Filter

B.

Template Based emails

C.

Suppression List

D.

Automation Studio

E.

Triggered Send

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Question # 15

What is a capability of the Import within Contact Builder? Choose 2 answers

Options:

A.

The data source can be a local file, data filter, or file on any FTP.

B.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

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Question # 16

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Use an existing Measure to build the subscriber audience for current and future sends.

* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

Options:

A.

Triggered Send

B.

Guided Send

C.

Automated Send

D.

User-Initiated Send

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Question # 17

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:

* Customers who searched for an item on their website.

* Customers who abandoned a cart on their website.

* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

Options:

A.

Should customers exit the journey when the goal is met?

B.

How are subscribers identified in your web analytics?

C.

How many messages should be included in each journey?

D.

How long after the behavior occurs will a subscriber need to enter a journey?

E.

Should a single customer exist in multiple journeys at the same time?

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Exam Code: CRT-550
Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (WI25)
Last Update: Feb 20, 2025
Questions: 151
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