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CRT-550 Exam Dumps - Salesforce Marketing Cloud Consultant Questions and Answers

Question # 4

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

Options:

A.

Use the web analytics platform to trigger behavioral remarketing emails.

B.

Track web activity from a click on an email URL back to a specific email campaign.

C.

Pass web conversion data back into Marketing Cloud for use in email reporting.

D.

Recognize web traffic as originating from email instead of another channel.

E.

Match subscribers to web activity by passing Subscriber ID through email links.

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Question # 5

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Options:

A.

Create a Salesforce Data Extension for the user to select during a Guided Send.

B.

Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

C.

Create data validation rules for the integrated user in Sales Cloud.

D.

Add custom links to the page layouts in Marketing Cloud

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Question # 6

A customer provides a file containing only new and updated subscriber records exported from its marketing database.

* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.

* The customer requires that the import completes prior to 4AM.

* On average, the file will contain about 2 million rows of data each day.

Based on the customer's requirements and recommended best practices, how should the daily file be imported?

Options:

A.

Import the file to a data extension, using the 'add and update' method.

B.

Import the file to a list, using the 'update only' method.

C.

Import the file to a list, using the 'add and update' method.

D.

Import the file to a data extension, using the 'overwrite' method.

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Question # 7

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Options:

A.

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

B.

Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

C.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

D.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

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Question # 8

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

Options:

A.

How will Marketing Cloud and the database sync up?

B.

Will new users have an "Email ID"?

C.

What will be used as the Subscriber Key?

D.

What publication lists will be used?

E.

Will the company need a custom preference center?

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Question # 9

A customer's marketing manager will use Social Pages to manage the company's Facebook page.

Which role should the marketing manager have in the Marketing Cloud?

Choose one answer

Options:

A.

Security Administrator

B.

Channel Manager

C.

Content Editor/Publisher

D.

Viewer

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Question # 10

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

Options:

A.

Define Goal, Send Email, Wait, Decision Split

B.

Random Split, Send Email, Wait, Define Goal

C.

Define Goal, Update Contact Data, Send Email, Wait

D.

Update Contact Data, Wait, Send Email, Join

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Question # 11

NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

Options:

A.

no reentry

B.

reentry anytime

C.

reentry only after exiting

D.

reentry after time

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Question # 12

Customer Event:

* gather data through a tablet-based webform as part of a raffle into a data extension.

* Winner is randomly selected.

* After the event, an email should be sent to the participants to gather opt ins for marketing emails.

Define 2 things necessary:

Options:

A.

data extension with opt in status

B.

Send email activity which contains a link to subscription center

C.

WebCollect

D.

SmartCapture

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Question # 13

What are the similarities between Automation Studio and Journey Builder?

Options:

A.

Have duration plus wait activity (look for answers that start with JB or AS)

B.

Ability to define an email send

C.

Fire an event from Automation Studio to Journey Builder

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Exam Code: CRT-550
Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (WI25)
Last Update: Feb 18, 2025
Questions: 151
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