AD0-E555 Exam Dumps - Adobe Marketo Engage Questions and Answers

To include a unique access URL in a webinar confirmation email, the marketer would use the {{member webinar url}} token. This token is a type of Member Token, which is used to insert unique values from integrated services partners. A common use of Member Tokens is for unique URLs for webinar attendees. Each person has a unique URL to access the webinar that can be inserted using the {{member webinar url}} token.The marketer would need to create a text token called Webinar Key in the My Tokens tab of the Marketo webinar program, and copy the webinar ID from the integrated service partner (such as GoToWebinar) into the Value box. Then, the marketer would use the {{member webinar url}} token in the confirmation email content.

References: Tokens Overview | Adobe Marketo Engage - Experience League, How to: Use Marketo My Tokens and Templates to Scale Webinars - Sponge, How to: Manage GoToWebinar Simulated Live Events in Marketo - Sponge

• Custom tags are used to describe programs and can have multiple values for each tag type1.
• Custom tags can be applied to different program types and can be made required or optional1.
• Custom tags can help organize programs and channels for reporting purposes2.
• The Program Performance report shows the performance of programs based on various metrics such as success, cost, and revenue3.
• The Program Performance report can be filtered by custom tags to show only the programs that match the selected tag values3.
• To filter the Program Performance report by custom tags, follow these steps3:
• The report will show only the programs that have the selected tag values for the selected tag type. References: 1: Create Custom Tags | Adobe Marketo Engage 2: Understanding Tags | Adobe Marketo Engage 3: [Program Performance Report | Adobe Marketo Engage]

• A Smart List is a dynamic list of people who meet certain criteria, such as having a specific attribute, behavior, or activity1.
• A Data Value Changed filter is a filter that allows you to find people who have changed the value of a specific field2.
• A constraint is a condition that further narrows down the filter criteria3.
• To create a Smart List with Data Value Changed filter, follow these steps4:
• To view the results, click the Leads tab. You will see the number and details of the people who changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days. References: 1: Smart Lists | Adobe Marketo Engage 2: Data Value Changed Filter | Adobe Marketo Engage 3: Filter Constraints | Adobe Marketo Engage 4: Create a Smart List | Adobe Marketo Engage

• The person’s activity log is the ultimate source of truth for all the information that happens over time for a person in Marketo Engage1.
• To locate the activity log for a person, go to the Database, select All People, click the People tab, select a person Id number, and click Activity Log1.
• The activity log shows all the activities that have occurred for the person, such as web page visits, email clicks, form fills, program status changes, etc1.
• To find the source and reason for the Marketing Qualified date change, filter the activity log by the activity type “Change Data Value” and the attribute "Marketing Qualified Date"2.
• The filtered activity log will show the date and time of the change, the source of the change (such as a campaign, a sync, or a manual update), and the reason for the change (such as a trigger, a filter, or a flow step)2. References: 1: Locate the Activity Log for a Person | Adobe Marketo Engage 2: Marketo Lead Activity Logs: What They Are & How To Update - Iron Horse

A FieldSet is a group of fields that you can control as a whole. You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field1. For example, you can use a FieldSet to collect an address field and a payment method field in one place2.

To add a FieldSet to a form, you can follow these steps1:

• Go to Marketing Activities.
• Select your form and click Edit Form.
• Click the + sign and select Fieldset.
• Select the fieldset and enter a Label.
• Drag the fields you want into the fieldset.

• Adobe Marketo Engage allows users to create and manage email campaigns using Email Programs, which are a type of program that contains an email asset and a smart campaign to send it1.
• To add people to an Email Program, users can import a list of leads from a .csv file or use a smart list to define the target audience2.
• However, once an Email Program is approved, it cannot be edited or changed, including adding or removing people from the list3. This is to ensure that the email content and recipients are consistent and compliant with the email regulations4.
• Therefore, if a marketing manager tries to import another list into an approved Email Program, the second list import will fail because the program has already been approved and cannot be modified3.
• To avoid this issue, the marketing manager should either import all the lists before approving the Email Program, or create a new Email Program for the second list and send it separately5.

References:

1: Email Programs - Marketo Docs - Product Documentation 2: Add People to an Email Program - Marketo Docs - Product Documentation 3: Edit an Approved Email Program - Marketo Docs - Product Documentation 4: What is Adobe Marketo Engage? 5: Marketo Engage - Marketing Automation Benefits | Adobe

To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email Editor and select the Send Sample option. This will open a dialog box where the marketer can enter one or more email addresses to receive the sample email, as well as choose the lead to use for personalization tokens. The marketer can also select the email client to use for rendering the email, such as Outlook, Gmail, or mobile devices. After clicking Send, the marketer will receive a confirmation message and can check the inbox of the recipients to see how the email looks before launching the campaign. References: 

https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails

• A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.
• A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.
• To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to “Webinar > Registered” in the Smart Campaign3.
• This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.
• The other flow steps are not correct because:

• A form that is used in multiple programs should be stored in the Design Studio as a global asset12. This allows the form to be easily reused and updated across different landing pages and programs without creating duplicates or inconsistencies3.
• A form that is stored in Marketing Activities as a local asset is only available within the specific program where it was created1. This means that if the form needs to be used in another program, it has to be cloned or recreated, which can lead to data quality issues and maintenance challenges3.
• There is no such thing as a global asset in Marketing Activities. All assets in Marketing Activities are local to their respective programs1. References:
• 1: How to create and edit forms | Adobe Marketo Engage
• 2: Marketo Success Series: Forms - Marketing Nation
• 3: Marketo Form Best Practices - Marketing Rockstar Guides

 Landing pages are in draft mode until you approve them. Approval makes pages available in the rest of the system. When you edit an approved landing page, Marketo saves the draft, but continues to use the approved version until you approve the draft1. You can approve a landing page by selecting it, going to Landing Page Actions and clicking Approve1. You can also approve multiple pages at once to make your life easier1.