AD0-E555 Exam Dumps - Adobe Marketo Engage Questions and Answers

To achieve this, you can use the Visibility Rules feature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:

• Go to Marketing Activities.
• Select your form and click Edit Form.
• Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.
• Find and select the Phone field you want to build a condition around.
• Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.
• Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.
• Click Save.

And that’s it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.

• The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.
• To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:
• 1: Marketo, Reporting Best Practice, attribution, program attribution
• 2: Importance of Marketo Program Membership, Acquisition Program, and Success
• 3: Acquisition Program vs. Acquired By and what they mean - Marketo
• 4: Setting Acquisition Best Practices - Marketing Nation
• 5: Acquisition Performance Report - Marketo Docs - Product Documentation

To change the channel of an Event Program from Webinar to Seminar, the marketing manager needs to follow these steps:

• From Marketing Activities, select the event program from the tree.
• Navigate to the Setup tab.
• Double-click the current Channel.
• Select a new Channel from the drop-down list.
• Click Save.

References: Edit an Event Channel | Adobe Marketo Engage - Experience League

• The file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage is 100MB.
• The Design Studio is a feature of Adobe Marketo Engage that allows marketers to create and manage landing pages, forms, emails, and other assets.
• To upload an image or file to the Design Studio, the marketer can go to the Design Studio area, select Images and Files, click the Image and file actions drop-down and select Upload image or file, and then drag and drop the desired image/file or browse the computer for it.
• The maximum size per file is 100MB, as stated in the note that appears when uploading an image or file. This limit applies to all file types, including images, PDFs, videos, etc.
• The file size limit is set to ensure optimal performance and security of the Adobe Marketo Engage platform. If the marketer needs to upload a larger file, they can use a third-party service and link to it from the Design Studio asset. References:
• Add Images and Files to Marketo
• Adobe Marketo Engage | Product description

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

• Triggers (Orange): Triggers watch for specific actions or changes in lead data. If any of the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on an OR basis.
• Filters (Green): Filters further refine the audience by applying additional criteria. The lead must meet the filter criteria AND have been activated by at least one trigger. Filters operate on an AND basis.

Example:

Smart Campaign:

• Triggers:
• Filters:

In this example, a lead will qualify for the Smart Campaign if they:

• Fill out Form A OR Visit the Pricing Page AND Their job title is Director AND they are located in the United States.

• According to the Adobe Marketo Engage documentation, images and files can be added to the Design Studio and used in various marketing assets1.
• While Adobe Marketo Engage accepts all file types for upload, only the major image types (JPG, PNG, GIF, etc.) will work in the email editor1.
• Therefore, the correct answer is C. .jpg and D. .gif, as they are both major image types that are compatible with the email editor. References: 1: Add Images and Files to Marketo | Adobe Marketo Engage - Experience League