700-750 Exam Dumps - Cisco Express Specialization - SMB Track Questions and Answers

Duo is the product designed to enable secure authentication in a hybrid workforce. It provides a zero-trust security model that verifies every user and device, ensuring trusted access across all environments. This is particularly important for hybrid work settings where employees are logging in from various locations, and the threat landscape is more diverse. Duo helps create a secure, consistent environment that extends from the office to remote workers by authenticating identities before granting access to corporate networks and apps12.

Cisco is focusing on long-term value, solutions, and relationships to change its sales approach. This shift is driven by the need to move away from a product-centric view to a more customer-centric approach, emphasizing the long-term benefits and solutions that meet specific customer needs. Building and maintaining strong relationships with customers is also a key aspect of this new approach, as it allows for a deeper understanding of customer challenges and the development of trust. This strategy aligns with the broader industry trend towards service and solution-oriented sales models.References :=

https://www.businessinsider.com/cisco-is-changing-a-key-role-on-its-sales-team-2021-10

Cisco is transforming the modern workplace by providing a suite of networking, security, cloud, and collaboration solutions that support businesses in adapting to new work environments. These solutions are aimed at creating Trusted Workplaces that enable a Safe Return to Office and support a Secure Remote Workforce. This includes technologies that automate and secure network connectivity, providesocial density and proximity insights for employee health and safety, and enable collaboration through tools like Webex, which leverage AI, sensors, and alerts to facilitate work from anywhere12.

References := Cisco Shapes the Future of Work, Cisco Powers Hybrid Work

Cisco Webex is the product that enables video conferencing and communication. It is designed to provide a conferencing experience that rivals in-person collaboration, with features such as real-time translations, meeting recordings, and a secure platform for remote work. Webex offers an all-in-one app to call, meet, message, and get work done, supporting a hybrid work environment with enterprise-grade security.References :=

https://www.cisco.com/c/en_in/solutions/collaboration/video-collaboration/index.html

A study conducted by Razorfish in conjunction with VICE Media found that 82% of consumers make purchase decisions with a brand’s purpose in mind. This indicates that a significant majority of consumers consider a company’s purpose when deciding whether to buy their products or services. The study highlights the importance of brand values and authenticity in influencing consumer behavior, with a particular emphasis on the impact of purpose-driven purchasing among younger generations like Gen Z.

References: = The Razorfish study titled “The Truths, Myths and Nuances Behind Purpose,” which discusses changing consumer attitudes toward brand purpose and its role in purchase decisions1.

Comprehensive and Detailed In-Depth Explanation:Cisco Business Value Demonstrations (BVD) are tools designed to help partners articulate the value of Cisco solutions to SMB customers during sales engagements. The primary benefits include:

A. Demonstrating ROI of solutions:BVDs focus on showing measurable returns on investment, such as cost savings or productivity gains. For example, a BVD might illustrate how Cisco Meraki reduces IT management time, translating into financial benefits for an SMB. This is a key selling point to justify investment.

C. Showcasing practical use cases:BVDs provide real-world examples or simulations of how Cisco solutions work in SMB environments (e.g., a retail store using Meraki for Wi-Fi and security). This helps customers visualize the practical application and relevance to their business.

D. Aligning solutions with client needs:BVDs are tailored to specific customer pain points, ensuring the proposed solution addresses their unique challenges (e.g., hybrid work, security). This alignment builds credibility and trust in the sales process.

B. Providing free product trials:While Cisco offers trials in some contexts (e.g., Meraki free AP trials), this is not a core function of BVDs, which are demonstration tools, not trial programs.

E. Offering competitive pricing models:Pricing discussions may occur separately, but BVDs focus on value demonstration (ROI, use cases) rather than presenting pricing models, which is typically handled outside the demonstration scope.

A, C, and D directly reflect the purpose of BVDs in enhancing SMB sales engagements by proving value and relevance.

References:Cisco’s Partner Sales Connect portal and SMB Specialization resources detail BVDs as tools for showing ROI, use cases, and customer alignment, as supported by the 700-750 SMBE exam content on articulating business value.

Email is considered the top threat vector for small and medium businesses. This is because it is the most common method attackers use to deliver malware, phishing attempts, and other malicious activities. Research from HP Wolf Security indicates that email accounts for 79% of threats, making it a significant concern for cybersecurity efforts1.

A proactive security strategy is essential for reducing the number of cyberattacks and breaches an organization experiences. This approach involves anticipating potential security threats and implementing measures to prevent them before they occur. According to research conducted by The Economist Intelligence Unit, organizations that adopt a proactive security strategy, supported by a fully engaged C-suite and board of directors, experience 53% fewer cyberattacks and breaches compared to those that do not. This strategy includes active monitoring of external threats and mobilizing the entire workforce to defend against attacks, combining the latest security technology with new business processes.

References: = The Economist Intelligence Unit report on data security, which provides insights into how a proactive security strategy can significantly reduce cyber risks1.

Cisco tailors solutions to meet unique SMB requirements for growth by offering flexibility in payment plans and discounts for bundled products. This approach allows SMBs to invest in technology that scales with their growth, ensuring they can capitalize on new revenue opportunities without the burden of a significant upfront cost. Cisco’s solutions are designed to be flexible, scalable, and simple, supporting key business initiatives and innovations. Additionally, Cisco and its partners work closely with SMBs to understand their unique needs and select the right solutions and services, further personalizing the experience and offering. References := Cisco SMB Solutions, Cisco IT Decisions for SMBs, Cisco SMB Class Solutions

Technology has become integral to business operations, especially for small and medium businesses (SMBs), because it enables better outcomes and experiences. This is driven by the need for SMBs to remain competitive and agile in a rapidly changing market. Technology provides the tools for improved efficiency, productivity, and customer engagement. It also allows SMBs to adapt quickly to market changes and customer needs, which is crucial for driving business growth and success12.References :=

https://blogs.cisco.com/smb/5-reasons-cisco-solutions-are-perfect-for-small-and-medium-businesses