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Salesforce-Marketing-Associate Exam Dumps - Salesforce Marketing Cloud Associate Questions and Answers

Question # 4

Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.

Which tools should an associate use to accomplish this?

Options:

A.

Marketing Cloud Intelligence, Mobile Studio

B.

Email Studio, Journey Builder

C.

Advertising Studio, Social Studio

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Question # 5

Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.

When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

Options:

A.

Send Relationship

B.

Data Type

C.

Data Retention

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Question # 6

The marketing team at Cloud Kicks wants to ensure its landing page's branding is consistent with its site, including options to update profile information and unsubscribe from specific lists.

Which asset should the associate create for this experience?

Options:

A.

Account-Level Footers

B.

Custom Preference Center

C.

Dynamic Content

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Question # 7

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.

Which status describes the issue?

Options:

A.

Unsubscribed

B.

Bounce

C.

Held

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Question # 8

Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.

Which method helps to minimize bad data?

Options:

A.

Double opt-in confirmation

B.

Mobile SMS keyword opt-in confirmation

C.

Smart capture opt-in confirmation

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Question # 9

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.

Which feature should the associate use?

Options:

A.

CloudPages

B.

Email Studio

C.

Contact Bulilder

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Question # 10

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.

Which marketing metric should the associate present to the head of sales?

Options:

A.

Clicks

B.

Conversions

C.

Impressions

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Question # 11

Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.

Which functionality should a marketing associate utilize?

Options:

A.

Delivery Profile

B.

Sender Profile

C.

Security Settings

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Question # 12

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

Options:

A.

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

B.

Requiring the subscriber to complete a survey before allowing them to unsubscribe

C.

Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

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Question # 13

Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.

Which of the following is considered best practice regarding unsolicited emails?

Options:

A.

Make sure that subject lines are ambiguous and general.

B.

Ensure transactional message subject lines are promotional.

C.

Capture explicit consent from users.

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Exam Name: Salesforce Certified Marketing Associate Exam
Last Update: Feb 18, 2025
Questions: 122
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