PEGACPDS88V1 Exam Dumps - Pegasystems PCDS Questions and Answers

The most important aspects taken into consideration when determining the Next-Best-Action are business objectives and customer needs. Business objectives reflect the goals and priorities of the organization, such as increasing revenue, reducing costs, or managing risk. Customer needs reflect the preferences and expectations of the customers, such as their interests, intents, or life events. References: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer

As a data scientist, a valid reason to adjust the default response timeout in a prediction is to suit the use case.

According to the Data Scientist Student Guide1, page 18, the correct answer is B. A predictive model and C. A control group. A predictive model is a mathematical representation of a real-world process that can be used to predict an outcome based on input data. A control group is a subset of customers who are not exposed to a treatment (such as an offer) and are used to measure the effectiveness of the treatment by comparing their behavior with the treated group.

Timely and contextual Reference:

Next-Best-Action ensures that communication between the business and the customer is timely and contextual.

Pega Decision Management Reference:

To build a predictive model, use Pega Decision Management. Pega Decision Management is a tool that enables businesses to make informed decisions based on data and analytics.

An adaptive model is different from a predictive model as it can use strategy properties as predictors. Strategy properties are dynamic values that are calculated or derived during the execution of a decision strategy. They can capture customer context, such as channel, location, time, etc. References: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/adaptive-models-overview

The purpose of predictions is to build adaptive models.

In an adaptive model, you can use Symbolic predictors.

When implementing a Next-Best-Action project, the recommended first step is to define Issue and Group hierarchy, which are used to organize and categorize propositions based on business objectives and customer needs. This step helps to align the project with the business vision and goals. References: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer