A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text “:default=there”?
A marketing manager needs to create a program to use when gating content on the company website.
Which two channel type combinations are appropriate for this activity? (Choose two.)
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately:
Send an email to the lead owner
Create an Interesting Moment
What should be done to ensure this?
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)
TESTED 18 Feb 2025
