Marketing-Cloud-Advanced-Cross-Channel Exam Dumps - Salesforce Accredited Professional Certification Questions and Answers

Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:

• A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.

In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer’s interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

In Distributed Marketing, Quick Send can be used with the following types of objects:

• A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.
• B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.
• C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.