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Marketing-Cloud-Account-Engagement-Specialist Exam Dumps - Salesforce Marketers Questions and Answers

Question # 4

Does an automation rule ever match a prospect more than once?

Options:

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

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Question # 5

The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.

Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

Options:

A.

Create a static list of approved users to use as the recipient list in the sending tab.

B.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

C.

Create a test list of approved users to use in the testing tab of the email flow.

D.

Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

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Question # 6

A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Marketing Cloud Account Engagement asset to use?

Options:

A.

Marketing Cloud Account Engagement landing page without a form

B.

Marketing Cloud Account Engagement form

C.

Marketing Cloud Account Engagement form handler

D.

Third party form

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Question # 7

Which two capabilities are true for completion actions? Choose 2 answers

Options:

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

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Question # 8

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.

Which metric is not supported?

Options:

A.

Total Replies

B.

Total Delivered

C.

Unique Opens

D.

Opt Out Rate

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Question # 9

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Options:

A.

The prospect will continue to see the form upon submission

B.

The discrepancy between the two assets will cause an error

C.

The prospect will be redirected to another webpage

D.

The form's Thank You Content will still display

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Question # 10

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?

Options:

A.

Marketing Cloud Account Engagement Score 6* lifecycle Stage

B.

Prospect Audit & Profile

C.

Engagement Studio & Lists

D.

Marketing Cloud Account Engagement Score & Grade

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Question # 11

What is the main difference between automation rules and segmentation rules?

Options:

A.

Segmentation rules do not run retroactively

B.

Automation rules do run retroactively

C.

Automation rules run continuously; segmentation rules run once.

D.

Neither will "unmatched" prospects

Screen Shot 2018-09-05 at 14.41.17.png

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Question # 12

How can a visitor convert to a prospect?

Options:

A.

Viewing an embedded form

B.

Visiting a tracked website

C.

Submitting a form on a landing page

D.

Receiving a marketing email

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Question # 13

Identify three webinar connectors for Marketing Cloud Account Engagement

Options:

A.

ReadyTalk, GoTo Webinar, WebEx

B.

WebEx, JoinMe, GoTo Webinar

C.

Zoho, WebEx, ReadyTalk

D.

Adobe Connect, Lync, BlueJeans

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Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (SU24)
Last Update: Feb 18, 2025
Questions: 302
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