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Selected PCM Certified Marketer Questions Answers

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Question 32

Which of the following is true of a strategic alliance?

Options:

A.

It involves investing in the partner firm.

B.

It involves sharing financial burdens.

C.

It enables a partner firm to use the brand image of another.

D.

It involves only B2B selling.

E.

The firms involved do not engage in equity partnerships.

Question 33

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

Options:

A.

systemized

B.

snap

C.

fashion

D.

gamified

E.

price check

Question 34

Which of the following represents an ethical problem?

Options:

A.

A manager refusing to grant leave to a subordinate who wants to watch a baseball game

B.

A manager underselling his team's abilities to keep the client's expectations reasonable

C.

A manager exaggerating current sales figures slightly to earn a bonus and promotion

D.

A manager accepting responsibility for the mistakes made by his team

E.

A manager admonishing an employee for making a mistake that jeopardized a project

Question 35

Which of the following is true of Millenials?

Options:

A.

They are those born between 1946 and 1964.

B.

They are those who were alive during World War II.

C.

They are also known as digital natives.

D.

They are those born between 2002 and 2014.

E.

They are also referred to as Generation Yers.

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Nov 23, 2024
Questions: 316
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