Salesforce Marketing-Cloud-Personalization Online Access

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Question 20

What would a marketer include if they want to ensure they display recommendations from more than one category?

Options:

Variation

Exclusion

Ingredient

Booster

Question 21

Which two successs metrics can a company achieve with IS their web channel?

Options:

Increase in first time visitor

Increase in conversion rate

Increase in organic search ranking

Increase in revenue

Question 22

A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Options:

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Marketing cloud personalization constantly monitors identifying information, then uses

deterministic matching to determine if two same identity

marketing cloud Personalization uses third party software to match anonymous and known identities

Question 23

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?