Which of the following would an organization do during the qualification stage of the customer relationship management process?
_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.
CL Corp. buys stationery supplies from Sharpe Inc. on a large scale and sells smaller quantities to several stationery stores around the country. In this scenario, CL Corp. is an example of a _____.
Which of the following is a key difference between B2B and B2C buying processes?