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PCM Reviews Questions

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Question 40

Which of the following would an organization do during the qualification stage of the customer relationship management process?

Options:

A.

Persuade potential or existing customers to switch to the company’s products

B.

Undertake customer loyalty programs to build brand loyalty

C.

Decide on which potential and existing customers to pursue with its marketing efforts

D.

Look for potential customers and identify ways of cross-selling to existing customers

E.

Undertake programs to regain customers who have switched to competing products

Question 41

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

Options:

A.

Strength of preference

B.

Threshold level

C.

Service quality gap

D.

Voice-of-customer

E.

Zone of tolerance

Question 42

CL Corp. buys stationery supplies from Sharpe Inc. on a large scale and sells smaller quantities to several stationery stores around the country. In this scenario, CL Corp. is an example of a _____.

Options:

A.

manufacturer

B.

retailer

C.

wholesaler

D.

promoter

E.

consumer

Question 43

Which of the following is a key difference between B2B and B2C buying processes?

Options:

A.

Unlike B2B, B2C buying requires formal orders from the buyer.

B.

Unlike B2C, B2B buying decisions are made by families or individuals.

C.

Unlike B2B, B2C buying process starts with need recognition.

D.

Unlike B2C, B2B decisions do not require a great deal of consideration.

E.

Unlike B2B, B2C has a relatively less formal alternative evaluation step.

Page: 10 / 11
Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Dec 24, 2024
Questions: 316
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