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Question 44

Hermit, a fashion apparels retailer, recently slashed prices on its premium fashion label, Lau, by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly impacted the sales of its lower-priced brand, Infinity, which saw sales reduced by 15%. What is the cross-price elasticity of demand between Lau and Infinity?

Options:

A.

0.5

B.

0.37

C.

1.33

D.

2

E.

2.66

Question 45

Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

Options:

A.

Pop-Mart's competition with other retailers represents pure competition.

B.

Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.

C.

Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.

D.

Pop-Mart's suppliers cannot decommoditize their products in order to make more money.

E.

The large number of suppliers indicates that the poultry industry indicates monopolistic competition.

Question 46

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____.

Options:

A.

early adopters

B.

innovators

C.

early majority

D.

late majority

E.

laggards

Question 47

Which of the following is true of distribution centers?

Options:

A.

Distribution centers rely on pull, rather than push strategies to determine their inventory levels.

B.

Greater backup inventory is needed to prevent stockouts.

C.

Space in a distribution center is usually more expensive than space in retail stores.

D.

Distribution centers work best when retailers have only a few outlets that are far apart geographically.

E.

Distribution centers enable the retailer to carry less merchandise in the individual stores, which results in lower inventory investments systemwide.

Page: 11 / 11
Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Nov 23, 2024
Questions: 316
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