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Marketo Certified Expert MCE Updated Exam

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Question 8

A marketing manager needs to create a program to use when gating content on the company website.

Which two channel type combinations are appropriate for this activity? (Choose two.)

Options:

A.

An Engagement program with channel Content

B.

An Email program with channel Gated Content

C.

A Default program with channel Email

D.

A Default program with channel Gated Content

E.

A Default program with channel Web Form

Question 9

The following token is added to the text of an email: {{lead.First Name:default=there}}.

What is the purpose of the text “:default=there”?

Options:

A.

To avoid an error message from showing if the field Company is empty

B.

To display “there” in the email if the field First Name is empty

C.

To avoid an error message from showing if the field First Name is empty

D.

To populate the first name field with “there” if the field First Name is empty

Question 10

What should be used to make program acquisition automatic?

Options:

A.

Local landing page

B.

Global form

C.

Global landing page

D.

Hidden form fields

Question 11

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

Options:

A.

The report will identify the first program status as a success and calculate based on that.

B.

The report will return a null value for cost per success.

C.

The report will identify the last program status as a success and calculate based on that.

D.

The report will return an error for cost per success.

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Marketo Certified Expert MCE Updated Exam,
Exam Code: MCE
Exam Name: Marketo Certified Expert Exam
Last Update: Dec 22, 2024
Questions: 75
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