Marketing-Cloud-Personalization Salesforce Exam Lab Questions

Increase in Conversion Rate: Marketing Cloud Personalization enables targeted and dynamic recommendations, driving higher conversion rates.

Increase in Revenue: By improving engagement and personalization, it directly impacts overall revenue.

Interaction Studio delivers technical value by enabling marketers to:

Listento customer interactions across channels.

Understandintent using AI and machine learning.

Actin real time to deliver personalized experiences.

Reference: Salesforce Interaction Studio Technical Benefits Guide.

Users who purchased a certain value: Segments can identify high-value customers for retention or upsell campaigns.

Users who abandoned a shopping cart: Segments track users who exhibited intent but did not complete a purchase, enabling re-engagement.

Site mappingis conducted at the start of the build phase because:

It establishes the foundation for the rest of the implementation.

It identifies critical elements such as page types, content zones, and data capture points, which influence all subsequent configurations.

References:

Salesforce Interaction Studio Documentation - Site Mapping Guidelines

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