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Marketing Cloud Consultant Marketing-Cloud-Consultant Updated Exam

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Question 28

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.

Which two questions should their IT team be asked?

Choose 2 answers

Options:

A.

Can they provide access for Marketing Cloud to update the DNS records?

B.

Does their company allow delegation of subdomains to third parties?

C.

Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

D.

Are they able to modify their domain configuration's DNS entries?

Question 29

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.

What data model configuration should be recommended

Options:

A.

Create additional attribute fields in the main contact data extension.

B.

A Create a new data extension and link it to the other data extension

C.

Create new Salesforce data and link it to the other data extensions.

D.

Create a new data extension and link it as a new population.

Question 30

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

Options:

A.

Shared Salesforce Data Extensions will be enabled in up to 5 business units.

B.

Custom profile and subscription centers will not be required.

C.

Once an account is upgraded to Multi-Org, it cannot be turned off.

D.

Existing accounts cannot be upgraded to Multi-Org.

Question 31

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

Options:

A.

Lookup AMPscript function

B.

LookupRows AMPscript function

C.

Dynamic Content Block

D.

Enhanced Dynamic Content Block

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Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Last Update: Dec 22, 2024
Questions: 155
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