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Question 28

Which of the following is true of personal ethics?

Options:

A.

Personal ethics are governed by external factors such as laws and government regulations.

B.

Personal ethics refer to an individual's understanding or perception of laws.

C.

Most people, given a chance, will engage in behavior that runs counter to their ethical understanding.

D.

Most people mature in their understanding of what is ethical and what is not by the age of 12.

E.

Most people gain ethical understanding through a continuous process from childhood through adulthood.

Question 29

Which of the following is a source of internal information ?

Options:

A.

Books and magazines

B.

A person's knowledge

C.

Friends and family

D.

Financial reports

E.

Consumer reports

Question 30

Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the R&D team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?

Options:

A.

Reverse engineering

B.

R&D Consortia

C.

Licensing

D.

Brainstorming

E.

Outsourcing

Question 31

_____ are pieces of information that have been collected prior to the start of the focal research project.

Options:

A.

Primary data

B.

Hypothetical data

C.

Tertiary data

D.

Focal data

E.

Secondary data

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: Dec 24, 2024
Questions: 316
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